How to create engaging content

August 7th, 2017

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers.

Google launches new Backup and Sync app

July 26th, 2017

Employees don’t usually prioritize managing files and photos because they can be tedious and time-consuming. Those who have to deal with a high volume of files and photos across different devices often depend on the auto-sync functions of Google Drive or do manual backups on external drives or SD cards.

Marketing your SMB with Pinterest

June 12th, 2017

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Benefits of social media policy reviews

April 10th, 2017

Does your business have a social media policy? If so, when was the last time you updated it? If you're taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You'd enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters in the process.

How to use Snapchat for your business

March 13th, 2017

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.

Which Office 365 model is right for you?

March 8th, 2017

From Word to SharePoint, Office 365 has a lot offer. But each business requires different features from Office 365. Some may prioritize business analytics, while others may be content with no more than the productivity suite and Outlook. If you’re planning to deploy Office 365, first consider your business needs, then use the information below to find out which license is right for you.

How VR helps with business growth

September 30th, 2016

Most people tend to think that the concept of virtual reality has a place with The Jetsons family, but not so much at the office -- think again. Recently, more and more businesses are exploring ways they can mesh virtual reality with daily business operations to possibly help benefit customer service and even employee satisfaction.

Twitter’s new dashboard app for SMBs

August 29th, 2016

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash in terms of their online presence.

Best CRM Software Options for 2016

August 26th, 2016

If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course.

8 hidden upgraded Firefox functions

July 27th, 2016

Bouncing back from a short hiatus, Firefox returned with a bang by snatching the PCMag Editors’ Choice award for best browser. With a plethora of upgrades coupled with its nifty new layout, Firefox was poised for victory. While all browsers share some functional similarities -- security and accessibility, for example -- certain characteristics and functions make each one unique.