Alexa has made Amazon proud by going beyond basic functions like providing weather updates, streaming music, and setting alarms. As her developers continue to improve on her capabilities, business users can look forward to a revolutionary, one-of-a-kind office assistant.

The average web user’s attention span gets shorter every day. People don’t want to spend hours sifting through a website to find the information they need; they want it as soon as the page loads. To keep up with the times businesses have drastically changed how they develop their websites.

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers.

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge.

As a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those social media updates, you know in the back of your mind your business can surely benefit from them.