Gmail is a staple for businesses nowadays; all stakeholders, from investors to clients to suppliers, use Gmail to manage their email. But despite its ubiquity, many users — especially smaller enterprises — can stand to improve their Gmail experience.

Cloud subscriptions are undoubtedly valuable, but creating a new set of login credentials users have to memorize adds another level of inefficiency. With single sign-on (SSO), you can create one user profile that logs you into all of your online accounts.

Google Chrome and Mozilla Firefox Lite support web-based biometric authentication. The leading mobile browsers now allow users to sign in to online profiles through fingerprint scanners, facial recognition, and the like. What’s more, online biometric authentication through these browsers requires no additional software.

Making passwords can be tedious. From complexity requirements to minimum lengths, creating a password for each new account brings its own set of headaches. If this problem is reaching a boiling point, Single Sign-On (SSO) solutions can help. These techniques are secure, easy-to-manage, and do away with the need to manage a long list of usernames and passwords.

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews
How Google changed search results
Google now automatically aggregates and includes online reviews to display in the Knowledge Panel found on the right side of the search results.

Twenty-four hours seem to pass by in the blink of an eye, especially if you’re a small business owner. In order to stand a chance against the competition, the last thing you should do is bury yourself in a pile of endless emails. With the following Gmail tips and tricks, you’ll spend less time with your inbox and more time driving business growth.

The battle of the web browsers has raged on for years. While the classic rivalry between Netscape Navigator and Microsoft Internet Explorer has long passed, we are now facing a broader field of competition. There are currently four web browsers competing for space in your hard drive, and we've drawn up this list of their advantages and disadvantages to help you choose.

Well over half of all surveyed internet users utilize Google’s Chrome web browser, and it’s not difficult to see why. The ability to customize your browser via third party apps, extensions, and more makes web surfing a truly personalized experience.

Are you making the most of your business’s greatest assets? The data your employees and customers generate is an unsung hero, just waiting to take your business to the next level. Obviously, enough information can help any company make better decisions, but how can a small or medium-sized organization use data analysis to increase revenue?

Many businesses shy away from data analytics due to the perceived costs and resources required to get anything of value.

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation.