If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course.

According to Salesforce, an average sales rep spends more than 70 percent of their time each week in their email inbox. Despite this fact, email and customer relationship management (CRM) software has remained separate, forcing sales reps to toggle between them.