Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews
How Google changed search results
Google now automatically aggregates and includes online reviews to display in the Knowledge Panel found on the right side of the search results.

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and medium-sized businesses should examine their options before they decide which is the best match for them.

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand's online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here's the best strategy.

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates.

Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate business with your SMB’s Facebook page.

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation.

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%).
Reasons for user demographic shift
The same survey found that only 10% of US teens use Facebook most frequently, unlike other platforms like Instagram (15%), YouTube (32%), and Snapchat (35%). There are two main reasons why Facebook is no longer the first social media choice for US teenagers: visual content and control.

As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. What can a business owner with a new brand/product do? Well, it turns out quite a lot.

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization.

Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn't guard the information you've given it? How does this affect its users?

Last month, news broke that a firm known as Cambridge Analytica collected private data from over 50 million Facebook users.