Many small- and medium-sized businesses (SMBs) nowadays build and maintain their own website to reach more customers. But because a majority of your competitors also have a website, an underperforming site just won’t do. Follow these web design trends to increase web traffic and boost your bottom line.

There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximize the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their ecommerce analysis functions.